MEET CURA; A BRAND FOR JEWELRY CONNOISSEURS

Meet CURA, a pioneering Swiss jewelry brand dedicated to sustainability and eco-friendliness. Founded by visionary designer Kelly, CURA is committed to crafting exquisite pieces from 100% High-Density Polyethylene (HDPE) plastic, carefully sourced to ensure recyclability.

Kelly's passion for eco-friendly design drives her strict adherence to using only HDPE, avoiding blends with other plastics or materials that compromise recyclability. This uncompromising approach embodies CURA's mission to redefine luxury jewelry with a conscience.

Kelly harnesses the versatility of HDPE, a thermoplastic material, to craft unique jewelry pieces. Utilizing an innovative, eco-friendly process, she:

- Heats and molds the plastic into a workable state,

- Employ a vintage book press to shape and compress the melted plastic into flat sheets,

- Cut out intricate designs from the sheets, and

- Recycle leftover materials and imperfect pieces by re-melting them and turning them into something new.

That’s the beauty of it. Nothing goes to waste!

Some of CURA’s fantastic jewelry collection include;

-The Arch deco periwinkle pearl earrings, 

-The Arch deco hot pink earrings, 

-The coral charm necklace, 

-The flower heart charm necklace, and

-The coral halo neck seashell mélange, to mention a few.

By choosing to support eco-friendly jewelry brands like CURA, you're playing a vital role in protecting our oceans and preserving the health of our planet. These brands creatively repurpose plastic waste, transforming it into beautiful, unique pieces that reduce the amount of plastic discarded into our environment.

Best part?

CURA's dedication to sustainability extends beyond the initial purchase. Her customers can return their jewelry for recycling when it's reached the end of its life, allowing Kelly to craft new, unique pieces that keep the eco-love going!

What’s not to love about CURA?!